01 COURSEWORK BRIEF

01 COURSEWORK BRIEF

Brief 2: Radio and Online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a new celebrity interview programme for local commercial radio and two pages for the working website for the programme.

The opening sequence must introduce the concept of the celebrity interview programme and provide an audience hook. The webpages must promote the new celebrity interview programme to its target audience and enable fans to interact with the show.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).
• Opening sequence for pilot of a celebrity interview programme: One three-minute opening sequence.
• Broadcast channel and time: Content must be suitable for early evening listening on local commercial radio.
• Number of webpages: One homepage and one linked page.
• Cross-media production target audience: A primarily 16–25-year-old middle market aspirational audience. There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included

The production of the opening sequence must include (as a minimum):

• Soundtrack, which should include a range of voice (either as voiceover or diegetic voices), sound effects and appropriately edited music.
• Editing of the opening sequence that is appropriate to the conventions of a celebrity interview programme.
• The title of the programme and names of presenters.
• Use of voiceover or dialogue to give a clear outline of the concept of the celebrity interview programme.
• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• The production of the webpages must include (as a minimum):
• Original audio or audio-visual content which may include material from the programme but must include at least one element produced specifically for the website.
• A minimum of two original images (with at least one different original image on each of the two pages).
• Appropriate conventions of website design, including an original title and logo for the celebrity interview programme and a menu bar.
• Text introducing the main features of the celebrity interview programme.
• Working links from the homepage to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.